New Hyper-targeting Geofencing Program Performs Beyond Our Wildest Expectations

The results are in for our newest program, SmartReach Targeting, and we couldn’t be more pleased.

We developed SmartReach during the first couple of months of lockdown. We blogged about it here.

In short, this program delivers your ad with pinpoint accuracy directly to the phones, tablets and computer desktops of thousands of potential customers based on their real-world and online behaviors.

Here are some of the results one client received from one of our first campaigns:

• More than 98,600 impressions, meaning the client’s ad was seen almost 100,000 times in one month.

• The client’s ad reached each potential customer for only 10 cents! And those potential customers are highly targeted. The waste on SmartReach Targeting is virtually zero.

• And here’s the best news: the percentage of people who clicked the ad was more than 300 percent over the industry standard. 300 percent!

(Learn more about SmartReach Targeting)

Client meetings are fun when you can present those numbers!

For the real-world behavior, we draw a virtual fence around your competitors, or neighborhoods, Zip codes, etc. When people visit those locations, your ad can be sent to their phone or tablet.

Online behavior targets those who visit sites, use apps and exhibit other search behaviors related to your business. Those people will see your ad on both mobile devices and computer desktops.

When someone clicks your ad, they will be sent to your Web page, social media account or a special landing page we can create and customize just for you.

We serve ads to an astounding 120,000 apps and 100,000 dot coms!

How to Maximize Twitter for your Business

Social media has become a required part of daily life. Virtually every company has a Facebook page, Instagram and Twitter. 

There is a similarity between Twitter and a drill, they are both great tools, but only when you know how to use them correctly. The last thing you want is a Twitter account that just exists, like a drill gathering up dust as it is stored in the garage.

Now is a better time than ever to dust off that old drill and put it to work! 

There are a few steps you can take to reach this goal:

Show your company brand

• Customize your Twitter profile with your business logo, colors, etc. 

• Make sure your Twitter handle relates to the company and is easy to find. Do not own a bakeshop and make your handle, “@musicandbooks”. Do own a bakeshop and make your handle, “@amysbakedgoods”

• For the header, use an image of your company logo or something of the sort. Any photo that is professional, good quality, and directly related to your business. 

• Your profile picture should be of something like your business logo, businesses initials or maybe a photo of the CEO/ owner, if relevant.

• For your bio, you only have 160 words to convince users to stay on the page/ follow your business, don’t waste them. Some ideas for a successful bio are your company’s mission statement, history or maybe a funny caption to grab attention.

Research who you want for your target audience

• Write your tweets and design your header and bio in a way that will appeal to your target audience. 

• Decide who you want to see your tweets. Then follow some members of your target audience to entice them to follow you back. Use hashtags to see who is posting what you are interested in. For example, if you are an advertising agency, look up something such as #marketing or #businessideas.

Drive traffic to your website

• Include your web address in your bio.

• Link posts from the website onto Twitter

Organize a Twitter Chat

• Twitter lets you schedule these as a direct way to interact with your followers and answer any questions that they may have. To host it, choose a topic, set a time and date and create a hashtag for the chat. You can also share the chat info with followers in a tweet, on your website, in your bio, etc. Followers should be able to view all responses, questions, and comments regarding the topic by searching the created hashtag. Followers can respond, as well as share their own comments by adding the hashtag to their tweets. 

Try these out and keep checking out our website for more tips on how to utilize Twitter as a business tool.

Contact us at White Oak if you want to use more tools like this to grow your business, we are ready to help!

Source:

https://blog.hubspot.com/blog/tabid/6307/bid/25084/the-ultimate-cheat-sheet-for-expert-twitter-marketing.aspx

How do I Get More Customers to My Website?

This is a question that has been asked by companies since the rise of the internet in the late ‘90s and early 2000s. The good news is that this question has multiple answers, and we would like to share five of them with you today.

1. Make it easy to navigate. If your website is too busy, the purpose of it will be lost. Keep it simple, organized, and pleasing to the eye. Use quality photos, and make sure your content is grammatically correct.

2. Share your website on all your company’s social media platforms. Make sure that your website is listed in contact information and bios. Post your website content to LinkedIn and other social media outlets. Use your social media to share new things happening on your website. 

3. Optimize your content for search engines. For example, at White Oak we would use words such as “advertising,” “geotagging” and “market research.” Google (your business type) near me. If your competitors rank above you, then you have SEO work to do.

4. Make sure your website loads fast. People typically click off of a webpage if it doesn’t load within 30 seconds, make sure that yours does. This can be done many ways. One way is using Google’s free “Page Speed” insights tool. Large photos can be a cause of a slow loading time. 

5. Add internal links. This helps make your site easier to navigate. It also helps keep customers on the website. Links also help keep your content more organized, leading to a more polished overall presentation. 

At White Oak, we can help assist you in all the services that are listed above and more. Contact us to learn more.

Make Email Marketing Part of Your Advertising Mix

French film director, Robert Bresson, once said, “An old thing becomes new if you detach it from what usually surrounds it.” 

In response to this, it is time to stop seeing emails as a “thing of the past” and bring them into the light as a “thing of the future.”

 “What are emails the future of?” you ask.  They are the future of marketing, success of your company, and a genuine connection with your customers. 

Email marketing is the use of email to help provide better service to customers and build better relationships with clients. It remains one of the most powerful and understood forms of communication among companies and individuals. 

Why email marketing? 

• It’s direct. Every email you send goes directly to the individual who is intended to read it. Unlike on social media, where there is only a chance that the information will be seen. 

• It’s an affordable and simple interface. Creating a campaign through email is inexpensive, easy, and customizable. Many free email marketing platforms exist online.

• More reachable. Not everyone has a Facebook or Instagram, but almost all adults have an email. In fact, there are 3.8 billion email users worldwide. If you want a way to reach your customers, this is it. The average adult checks their email several times each day. 

How do I get started?

• Build up your email list. Start your list with everyone that you have on file.

• Build a great blog. Add a “subscribe to our newsletter” option.

• Contact us at White Oak Advertising and Public Relations. We would be glad to help assist you as you navigate the world of email marketing and discover what works best for your company. 

So, go ahead, try out email marketing as a new strategy! 

As said by Facebook’s founder, Mark Zuckerberg:

 “The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” 

Sources:

 https://blog.hubspot.com/marketing/email-marketing-guide

https://optinmonster.com/beginners-guide-to-email-marketing/

https://optinmonster.com/why-you-need-to-build-an-email-list-right-now-and-the-exact-steps-on-how-to-get-started/

https://www.smartinsights.com/email-marketing/email-communications-strategy/email-marketing-evolution/

Programmatic Advertising: Our Big Shelter-in-Place Project

The old adage says something like, “You’re either moving forward or backward. You’re never standing still.”

During my seemingly-endless weeks of isolation — which are still continuing to a great degree — I decided to move forward with adding programmatic advertising to our agency’s product portfolio. This was always one of those projects we never could find the time for before the pandemic. (I also vowed to revive these blog posts with a little help from other people, which you will see in a few days.)

So, a couple of weeks ago, we rolled out SmartReach Targeting.

If you’re unfamiliar with programmatic, one blog explained it like this: “To put it short, programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.” You can read a lot more it here.

This type of advertising delivers your message to people’s devices based on locations they’ve visited or their online behavior, for example.

In other words, we could deliver a car dealership ad to someone who visited the other dealers in town. Or, we could target it to someone who visits lots of automobile-related websites. The flexibility is virtually limitless.

This technology is about 10 years old, and already it accounts for nearly 85 percent of all digital advertising spending, according to this article. And there’s no wonder. It’s highly targeted, which drives more quality traffic to your business or website.

Learn more about SmartReach Targeting here.

Words, Words, What are they Good For?

Digital billboards are the hot thing right now. They're bright, they're eye-catching, they're pretty. We have several clients who use them with great results.

I'm sure our graphic designers would disagree with this, but there's only one rule with it comes to billboards, and that's the good old KISS axiom.

Keep It Short and Simple.

The next time you're sitting at a red light, look at the boards. Do some have tiny type that is unreadable? Do some use an unrecognizable logo and fail to put the company name? (Unless you're Nike or Chevrolet, your logo alone probably isn't sufficient.) Do some have so many words the light turned green before you saw it all?

Digital boards rotate every 7 seconds, which means a consumer must be able to read and process the information in a very short period of time. Our brains can't digest a novella in that time.

When you're thinking about your billboard, ask yourself two questions:

1. Can I identify my business using five words (3-4 if using a phone number).

2. Can I make my pitch in 5-8 words?

If you can't answer yes to those questions, you may want to save your billboard for another project.

Billboards are pretty. They're also pretty expensive, so make every word count.