What is SmartReach Targeting?
SmartReach Targeting is a technology that lets us show your ad to the people who are most likely to become your newest customers.
With SmartReach Targeting, your ad delivers to:
* potential customers when they are out and about near your store.
* potential customers when they’re at work or at home.
* potential customers when and after they visit your competitors. This is commonly referred to as geofencing.
* groups of people likely to become your customers based on demographic or behavioral traits (Millennials, foodies, car enthusiasts, etc.)
You will see real-time reporting to gauge the effectiveness of your campaign. And you only pay for the customers you reach.
Meet Curly, who increased his customer reach using SmartReach Targeting
Here’s a very basic example. Curly at Curly’s Burgers & Fries wants to promote his new bacon burger, so he called White Oak to help devise a strategy. During our conversation with Curly, we decided to target three customer groups.
Group 1 included people who live or work within a 1-mile radius from Curly’s.
For group 2 we targeted people who have visited Curly’s competitors, including national and independent restaurants.
And group 3 consisted of people in town with a tendency to eat out who also met certain other behavioral and demographic criteria.
Then we created a fun campaign and delivered Curly’s ad to our network of more than 100,000 news, sports, weather, entertainment, gaming and lifestyle apps on phones and tablets.
Suddenly, Curly needed to order more bacon.