This is a question that has been asked by companies since the rise of the internet in the late ‘90s and early 2000s. The good news is that this question has multiple answers, and we would like to share five of them with you today.
Make it easy to navigate. If your website is too busy, the purpose of it will be lost. Keep it simple, organized, and pleasing to the eye. Use quality photos, and make sure your content is grammatically correct.
Share your website on all your company’s social media platforms. Make sure that your website is listed in contact information and bios. Post your website content to LinkedIn and other social media outlets. Use your social media to share new things happening on your website.
Optimize your content for search engines. For example, at White Oak we would use words such as “advertising,” “geotagging” and “market research.” Google (your business type) near me. If your competitors rank above you, then you have SEO work to do.
Make sure your website loads fast. People typically click off of a webpage if it doesn’t load within 30 seconds, make sure that yours does. This can be done many ways. One way is using Google’s free “Page Speed” insights tool. Large photos can be a cause of a slow loading time.
Add internal links. This helps make your site easier to navigate. It also helps keep customers on the website. Links also help keep your content more organized, leading to a more polished overall presentation.
At White Oak, we can help assist you in all the services that are listed above and more. Contact us to learn more.