New Hyper-targeting Geofencing Program Performs Beyond Our Wildest Expectations

The results are in for our newest program, SmartReach Targeting, and we couldn’t be more pleased.

We developed SmartReach during the first couple of months of lockdown. We blogged about it here.

In short, this program delivers your ad with pinpoint accuracy directly to the phones, tablets and computer desktops of thousands of potential customers based on their real-world and online behaviors.

Here are some of the results one client received from one of our first campaigns:

• More than 98,600 impressions, meaning the client’s ad was seen almost 100,000 times in one month.

• The client’s ad reached each potential customer for only 10 cents! And those potential customers are highly targeted. The waste on SmartReach Targeting is virtually zero.

• And here’s the best news: the percentage of people who clicked the ad was more than 300 percent over the industry standard. 300 percent!

(Learn more about SmartReach Targeting)

Client meetings are fun when you can present those numbers!

For the real-world behavior, we draw a virtual fence around your competitors, or neighborhoods, Zip codes, etc. When people visit those locations, your ad can be sent to their phone or tablet.

Online behavior targets those who visit sites, use apps and exhibit other search behaviors related to your business. Those people will see your ad on both mobile devices and computer desktops.

When someone clicks your ad, they will be sent to your Web page, social media account or a special landing page we can create and customize just for you.

We serve ads to an astounding 120,000 apps and 100,000 dot coms!

Programmatic Advertising: Our Big Shelter-in-Place Project

The old adage says something like, “You’re either moving forward or backward. You’re never standing still.”

During my seemingly-endless weeks of isolation — which are still continuing to a great degree — I decided to move forward with adding programmatic advertising to our agency’s product portfolio. This was always one of those projects we never could find the time for before the pandemic. (I also vowed to revive these blog posts with a little help from other people, which you will see in a few days.)

So, a couple of weeks ago, we rolled out SmartReach Targeting.

If you’re unfamiliar with programmatic, one blog explained it like this: “To put it short, programmatic advertising is a way to automatically buy and optimize digital campaigns, rather than buying directly from publishers.” You can read a lot more it here.

This type of advertising delivers your message to people’s devices based on locations they’ve visited or their online behavior, for example.

In other words, we could deliver a car dealership ad to someone who visited the other dealers in town. Or, we could target it to someone who visits lots of automobile-related websites. The flexibility is virtually limitless.

This technology is about 10 years old, and already it accounts for nearly 85 percent of all digital advertising spending, according to this article. And there’s no wonder. It’s highly targeted, which drives more quality traffic to your business or website.

Learn more about SmartReach Targeting here.