To grow as a business, it is important to stay on top of new marketing trends. Today, I am going to answer all your questions about geofencing by using the 5 Ws (how, what, when, where, and why). Okay, that’s four Ws and an H, but who’s counting?
According to Geomarketing.com:
“Geofencing is the practice of using global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. Then, once this “virtual barrier” is established, the administrator can set up triggers that send a text message, email alert, or app notification when a mobile device enters (or exits) the specified area.”
The geofencing platform we use additionally delivers the customer’s ad to the device for up to 30 days after the person enters the fence. Learn more about that here.
When and where would geofencing work for me?
Geofencing allows you to target customers when they are physically close to your business or when they visit your competitors. Your ad will then be delivered to your audience when they are in the geofence and for 30 days after.
Why is it a great marketing tool?
Geofencing tracks real-world behavior. Your ad is delivered to potential customers based on a variety of factors. For example: Becky runs a clothing boutique downtown called the “Happy Hippie”. White Oak set up a geofence for Becky that covers a 4 block radius around her store.
Sherry has a long lunch break and is taking the time to walk and enjoy downtown. A notification appears on Sherry’s phone that “Happy Hippie” is having a half-off sale on all handbags and wallets. Sherry then decides to check out the boutique and purchases a handbag.
Because of her geofence, Becky made a sale to a customer that she may have not seen otherwise.
How can I begin this process?
White Oak Advertising and Public Relations would love to work with you and help you set up a geofence program for your own business. We call it “SmartReach Targeting.” This system can deliver your ad to people:
When they are out and about near your store.
When they’re at work or at home if it’s near your business.
When and after they visit your competitors.
It also delivers to groups of people likely to become your customers based on demographic or behavioral traits. (Millennials, foodies, car enthusiasts, etc.)
For more information about how White Oak can help you gain customers, fill out the form at the bottom of this page. Or, call us at: (423) 618-3219.