What is SmartReach Targeting
for Wedding Venues?
SmartReach Targeting is a technology that lets us show your ad to the bride-to-be, the future groom, her parents, even the wedding planner!
Imagine sending your ad to the phones and tablets of all brides- and grooms-to-be, her parents, even her wedding planner…
… during and after they tour or merely visit any of the competing venues in your area
… after they visit a nearby bridal shop
… after they visit websites associated with planning a wedding
SmartReach Targeting allows us to deliver your ad with pinpoint accuracy with a link back to your web page or to a custom landing page we can create for you.
And for much less than the cost for even one booking, your ad will be seen 100,000 times on the more than 120,000 apps on our platform.
How it Works
This is a 2-fold project: targeting your potential customers’ real-world behavior as well as their online behavior.
For the real-world behavior, we draw a virtual fence (commonly called a geofence) around the venues and bridal shops. When the people visit those locations, the ad can be sent to their phone or tablet for 30 days. We even feature a 14-day look-back period, which will deliver the ad to people who visited up to 14 days before our campaign began. (It is important for us to note that we will turn off the geofence during typical times for weddings since we don’t want to target guests.)
Online behavior targets those who have a propensity to visit sites related to your business, i.e., venues, dresses, bridal websites, etc.
In short, reaching your potential customers with pinpoint accuracy is what SmartReach Targeting does.